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CITY OF KINGMAN
COMMUNICATION TO COUNCIL

 
TO:
Honorable Mayor and City Council
 
FROM:
Mike Meersman
 
MEETING DATE:
September 1, 2026
 
AGENDA SUBJECT:

Golf Course Marketing Report by James Keagan

 

 
SUMMARY:

JJ Keagan will be reporting on the completion of The Golf Course Marketing Report with the Mayor and Council.

This report will include the following:

  • Staff - 161 page PDF of Strategic Golf Course Marketing Plan.
  • City Leadership - 11 page Key Findings and Recommendations.
  • City Manager and City Council - 32 slide PPTX file and 2 page Cliff Notes with 8 decisions now recommended. 
  • Detailed demographic review.
  • Weather playable days analysis.
  • Technology review.
  • Comprehensive financial analysis.
  • Facilities and Maintence review.
  • Operational review.
  • Customer survey.
  • Strategic Executive report. 
 
ATTACHMENTS:
990 - City of Kingman - Cerbat Cliffs Golf Course - 8 15 2026.cleaned.pdf
Consolidated Marketing Plan.pdf
Key Findings and Recommendations.pdf
Cerbat Cliffs Marketing Plan Operations Focus City Council Revised Final 9 1 2026 - 0659 MDT.pptx